"Games cost much too much money to focus on a niche market," she said. "To survive, they need to be such a broadly popular part of entertainment culture that you would be hard-pressed to find anyone who doesn’t play games. Women represent over 50 percent of the population, tend to be in charge of household finances, and are the majority purchasers of games (when factoring in games bought by women as gifts for husbands, children, friends, etc.). To indulge a community that is actively trying to alienate this powerful market segment (not to mention gay men, casual gamers of all types and anyone new to the hobby), is suicidal.
"It’s important to listen to fans about what’s important to them, but it’s equally important to listen to people who are not currently gamers about why they aren’t playing. Hardcore gamers want a product that is made specifically for them and is actively unfriendly to anyone new. They will beg and bully to get this product and then praise and wax nostalgic over any game that lives up to their standards even if the company that made it went bankrupt. They don’t care about keeping companies in business or artists employed. Their only job as fans is to say what pleases them, and it would be foolish to expect them to think beyond that. But to cater to those desires without thinking about how to bring new audiences in and make them comfortable will ultimately result in a stagnant and money-losing industry.
"I could go on and on about this, but I’m just going to consider one example: the word ‘noob.’ If you decide to take up almost any other hobby in the world, you can find beginning classes teaching you how to do it. If you want to knit, you can go to a yarn store and meet fellow knitters who will help you get the basics. If you want to play basketball, you can join a rec center or community league at a beginner level. And generally, the people already involved in those hobbies are thrilled to have someone with whom they can share their passion. But if you want to get started as a gamer, you get told, ‘go home noob,’ because people in this hobby hate newcomers so much they turned the word itself into an insult. How are we supposed to thrive as an industry if we are actively hostile to growing our audience?"
- Jennifer Hepler (source)
I’m not sure how to comment on this truthbomb more than to say “THIS,” because—on top of being the right fucking thing to do—making a more inclusive environment for all kinds of gamers is the only logical growth strategy. Now someone tell every other game company to read this as well.
Jim Sterling, SGC 2013 (via ka-tagory9)
Seriously. People have some fucked up priorities.
Tabletop helped me to rediscover gaming after an almost 15 year hiatus, and bring my wife into the fold (now she wants to play more than any of us and has fallen in love with Dominion) as well as introduce my 6-year-old son, who absolutely loves the show. Since you’ve started he’s watched almost every episode and now regularly beats me us Catan.
In this picture, we’re playing the newly released Forbidden Desert from Gamewright that we purchased at our local game store, Game Depot in Tempe, AZ. Patty and Dave run a great shop and know everyone by name.
Thank you, Tabletop and Wil Wheaton!
As all of you know already, there is still discrimination in videogames. And lately there’s been drama with the whole “gamer girl” thing. Girls can’t be gamers, and all that. As well as game makers are limited as to what they can do; They try to make a female character, and then they get told, “No, that character can’t be a chick. Scratch that, make her a him.”
This is the only solution I’ve come up with and it’s to make our demographic known statistically.
When you get a game, REGISTER THAT GAME, and take their online survey, putting your name, age, and gender, as well as how experienced of a gamer you are!
Even if you only play Pokemon- every little bit helps! They have these surveys so that they CAN know who to market things for and how to market things better. This helps THEM, and this helps US.
So dust off your old game boxes, and look inside and see if it has a place you can go to register, and register that baby!
Please reblog this so we can be known!
This is a really good point. One of the best ways to let companies know that women are a viable demographic is by registering games and checking that ‘female’ box.
What is your name? Real and gaming
Stephanie Bendixsen, and Hex
Have you always had a passion for gaming?
I fought long and hard for my right to game! My parents weren’t fans of the idea of video games so I had spent most of my early childhood gaming at friend’s houses. One particular friend and I would spend hours on end playing Sim City together. Lord knows why, it isn’t exactly designed for ‘enthralling two-player action’. Street Fighter III was another fave; and eventually the classics of 64 – Zelda, Goldeneye and Mario Kart 64. When I hit my teens I actually regressed in technology – and discovered a text-based MUD (multi-user dungeon) called ‘Lensmoor’. I still stand by this as one of the most significant gaming experiences of my life, despite there being no actual graphics involved. I was required to live and breathe that character down to the last personality detail. It was incredible.